Joseph Strid

Australian artist, photographer and teacher.

The Creators Course

An 8-week intensive workshop for creators — imaging, video, the web and online marketing. Creator Course is incredibly intensive, and delivered in Slack — a studio workspace for video, messaging, tools and files —  wher everyone can collaborate together.

Workshop Slack

Creators Course in a Nutshell

It's Real-time

Creators Course uses an intensive real-time learning model. I can pay attention to students and the work they create. It's a mutual commitment. We do the work together.

It's Hands-On

The Creators Course is hands-on. It's built around practical projects, where you apply what you're learning. You'll complete projects in photography, imaging, video, still and motion graphics, websites, and online marketing campaigns. if you want to master all the tools, you will love the experience.

It Saves Years of Trial and Error

You'll learn more than you thought possible, through a short intensive growth process. Without guidance, this process can take years of trial-and-error.

It's All in One Place

The Creators Course offers a path to digital media production mastery. It's an ambitious program of learning and creative production. You will be challenged, but supported on your journey.

It's Definitely Not For Everybody

Creators Course is intensive. It's real-time, and we all show up and connect. It's a workshop promising rapid transformation, and so it's not for everybody. It's 8-weeks long, an incredible amount of content to learn, and costs $995. It draws on everything I've learnt over 25 years as an artist and media arts lecturer. I offer a full refund if you don't come out amazed at how much you've grown.

A Master Class in Digital Production

I stake my name on it, you will get rock-solid digital skills. The goal is creative freedom, to be able to work with a freedom and ease. You'll be able to chew easily through digital production — images, graphics, moving images, video and the web. Also online marketing. It's all here in one intensive workshop. I make no apologies for how intense it is. It's not easy, but it's possible working together.

Workshop Lightroom

What Rock-Solid Studio Skills Looks Like

Master of Formats, Filetypes, Apps, Tools

Establish working knowledge of the media formats and filetypes you will be using day to day, then work with any media type efficiently and easily. Use the best apps and supporting tools to make your work easier.

Still and Video Imaging Production Skills

Master optimum exposure, in any situation. Stills and video. You just need to wrap you head around tthe exposure triangle as it relates to photography and video. You do this by creatively applying aperture, frame rates and shutter speed combinations to produce different effects and looks. Take as long as you need, once the penny drops you will know.

Composition and Framing

Learn the art of resolved visual framing and composition, and the differences between photographic and video. With exposure and composition in hand, you can focus on your chosen subject matter and look for the meaningful connections between your works.  

Lightroom Development

Importing, sorting and developing negatives using Adobe Lightroom and/or Photoshop Camera RAW. Then perform corrections for white balance, straighten and crop, developing image tone, remove dust spots, filter and sharpen. You can then finish your work from Lightroom, or migrate it to Photoshop for masking, framing, compositing and publishing.

Photoshop Development

I'll teach you the ins and out's of the king of the apps, Photoshop. Learn how to create layer based compositions, manage document precisely, create and edit selections, work with layers, layer adjustments and layer masks, and so much more. Mix photographs, images, vector content, graphic design elements all with pixel level accuracy.

Video Ediing and Production

Learn to produce optimum video exposures getting the most from your camera and lens. . Compose balanced video compositions that factor in time. Edit, grade. filter and render video in dozens of ways. In Premiere and After Effects learn to edit, colour grade, add transitions, effects and titles and mix your vision to sound.

The Art of Drones

Fly drones for time-lapse and hyper-lapse sequences and to shoot aerial video and capture aerial photographs.

Sound and Music

Source music for your projects, or create your own. We'll edit sound and vision together in compelling ways and produce our own soundscapes with music apps like Live, Reason or Arcade.

Mastering the Modern Web

Designing and build modern, fast websites, wired for marketing and with measurable performance metrics baked right in. That's what you need now. You'll be able to make informed choices based on actual data as you grow.

Workshop Lightroom App

Domain Names

Lease domain names, set up web hosting and serve up HTTPS websites online (Google penalises sites that are not HTTPS). Learn to perform search engine optimisation (SEO) and rank on Google for keywords that relate to your site.

Web Hosting

Host your own site, or use services like WebFlow, WordPress, or Shopify. Learn the pros and cons of the platforms and choose the platform that suits your needs. 

Visual Web Coding with WebFlow

WebFlow gives you the tools to design and develop websites visually coding websites, custom blogs, portfolios, online stores, and more. Have fine control over every detail, and produce clean fast code.while developing an understanding of modern HTML and CSS.

Launching Online Stores

Launch web store with Shopify, Stripe, and of course WebFlow's e-commerce system. Learn how you can build stores and then market them online effectively.

Website Analytics, Marketing and Retargeting

Wire your sites pages for tracking with Google Analytics and the Facebook Pixel, and measure your sites performance. Perform retargeting ads, to connect with your website viewers who are the most engaged.

Design Graphics, Websites, and Apps

Learn to design for almost anything — prints, websites, apps, motion graphics, online marketing campaigns and anything else you can think of. Design skills like these will open doors for you.

Workshop Lightroom App

Website Design

Learn to design interface mockups and design elements with pixel level precision, using Photoshop and  web tools. Create responsive designs that adapt perfectly on desktops, tablets and mobiles.

App Design

Design app interfaces using Photoshop, with button states and interactive design elements. Export each element precisely for assembling in online apps like BuildFire, or using freelancer app developers.

Facebook Ad Design

Design compelling ads for Facebook, both still and video ads. Remix design materials and design ads that trigger emotion and encourage clicks. Design video ads in Photoshop you can animate in After Effects. These are incredible useful and valuable skills to have right now.

Print Design

Preparing files for print, and know your sRGB, Adobe RGB (1998) and ProPhoto colour modes. Realise full colour results that impress.

The Art of Online Marketing

You will lean the art of online marketing, with Facebook and Instagram business pages, campaigns, and writing and designing online campaigns that get results.

Workshop Photoshop App

Facebook Business Pages

Create Facebook Business pages, optimised for both desktop and mobile display. Then create ad accounts and add your pages to Business Manager to start running campaigns on Facebook, Instagram and the Audience Network.

Facebook Business Manager

Learn Facebook's Business Manager to design, run and measure Facebook and Instagram campaigns. Access analytics, create targeted audiences and install the Facebook Pixel for tracking.

Facebook and Instagram Campaigns

Write  marketing campaigns across Facebook and Instagram and learn the various campaign types, the pros and cons of each, and how you can develop ads that work and meet campaign objectives. Write compelling ad copy, that either engages the emotions, or soothes the intellect, and win over the hearts and minds of your fans.

Google Ads

Run paid ads on Google Search with Google Ads, and design campaigns optimising for your keywords.

Email Marketing

Collect emails on your website and automate your email responses with CRM's like SendPulse. Grow an audience eager to hear from you.

Messenger Marketing

Create messenger bots and design automated conversations on Facebook Messenger, WhatsApp and for your website visitors 24/7.

Workshop FAQ

What's the Workshop?

‌The workshop is an intensive online workshop with personal coaching for artists and creators who want to level up their skills in imaging, design, video, website design  and online business and marketing.

Founded in 2019 by Joseph Strid, the workshop uses a connected Slack Workspace to engage students in an intensive studio learning process. Each session of the workshop is led by Joseph, who engages with students in individual and group work. During the workshop, each student publishes the results of assigned projects for personalised feedback and coaching. The workshop benefits from Joseph's 25 years practicing and teaching digital media arts at universities, colleges and institutions.

You will develop industry standard skills developing websites and writing online marketing campaigns across Facebook, Instagram and Google.‌ You'll develop precise skills working with Facebook, Instagram and Google online marketing. Use digital marketing tactics to connect to an audience excited by what you are doing.

Who is the ideal workshop candidate?

The Workshop is for artists, creatives, marketers, entrepreneurs, artists, innovators, designers, builders, bloggers, youTubers, and makers. The Digital Native workshop is for people wanting to possess broad technical skills working through modern digital tools. It’s for artists and creators who want to expand their creative possibilities and add more skills to their toolbox. It's for doers and people who want to possess the broad skillsets required to thrive in our modern digital economy.

Who should enrol?

The Workshop is for levelling up. Working hard and being the best you can be. It is challenging to make it work, but if you want to make it happen. It can be done, but you'll need to make an effort.

There comes a point in our lives where we feel we need to make a change and this is where those 'next steps' begin to take shape and unfold.

This workshop is transformational. You are investing in yourself. And if something is worth doing, it's worth doing now AND there will never be a better time than now.

The workshop professionally, and personally offers incredibly valuable. You will come away from the program with clear next steps and the skills I needed to move forward with your work.You will possess energy, motivation, enthusiasm and new ideas. New ways to express yourself creatively and with a perspective on events outside of your work.

The workshop is not easy. You will manage, because you will get into a mode where you can do more than you would have thought possible.Above all else it you will learn to get out of my own way and take action while embracing the fear that comes along with putting yourself out there.

Is the Workshop worth it?

The yearly cost of an international undergraduate degree from ANU ranges from AU$36,400 (~US$26,150) for some Bachelor of Arts programs. I have written and delivered these very programs.

Tuition fees at universities are generally calculated per unit, not per year. Each unit falls into a fee band, and as most students will be studying a combination of units from different bands, fees will be different for everybody. However fees per single unit start at $700.

This Workshop offers incredible value at $995.

What are the admission requirements?

I am seeking people of all ages, from all backgrounds, who share a desire to make work that matters and who have shown a willingness to commit to the program and transform. I believe I can help every person who is willing to show up and do the work and join a community that will provoke, amplify and reward excellent work.I am looking for kind of people who will prefer the intense, intimate, condensed experience the workshop offers. People who are seeking rapid professional transformation.

Do I need any prior knowledge to attend the workshop

You don't need any special knowledge to participate. But the workshop is for doers. You'll stretch further and learn more than you ever thought possible. You will need to show up and participate as often as you can. The more you commit the faster and deeper your learning will be.

What can I expect?

Unlike traditional online video courses, the workshop curriculum is hands-on. More than 75% of your time is spent producing creative work, meaning that you’ll learn concepts and immediately put them into action. Sure, there are videos, but the Workshop is focused on what we actually do: Learn together.

The work involves shipping your responses to projects, getting feedback from peers, providing constructive criticism, and publishing your work to the Slack workspace community.

There will be a total of 12 projects, 3 due per week, with a larger, final project at the end of the workshop. On those days you’ll also have group meetings for brainstorms and discussion, and co-create the work virtually in your learning teams.

‍Most of our students have full-time jobs or busy freelance schedules. We’ve created an intensive timeline that is designed to stretch you. But it will still be manageable given your real-life responsibilities and you’ll be surrounded by a community that is truly passionate about learning and creating meaningful work.

Which apps are covered?‌

You will become comfortable working in more than a dozen apps, and it will become easier as you develop transferable skills from one app to another.

The Answer is YES!

The answer to the following questions is YES!

Enrol in Digital Native Workshop

With live lessons, personalised feedback, and coaching, you'll level up in imaging, design, and the modern web. Without guidance, this process can take years of trial-and-error.

enrol NOW
Workshop Photoshop App