Joseph Strid



manage Your Files

I'm making the jump to Cloud Storage for managing my files and client projects. I chose Amazon S3 cloud storage for the heavy lifting. But Amazon's interface is a bit dry to deal with day to day. So I trialed the cloud drive file transfer apps ExpanDrive and Transmit.

cloud storage Apps

I use Amazon S3 cloud storage to hold all the raw data (the files). Then Expan Drive and Transmit access the files with a more user friendly interface.

You need to spend a bit of time using Amazon S3 to come to grips with it. They do things differently at Amazon. You create 'buckets' and need to set permissions. But you then access the files for websites and apps or for production.

Expan Drive

ExpanDrive makes cloud storage like Google Drive, Dropbox, Amazon S3 available from your Finder as a drive. The files just appear as folder in your Mac or PC. Expan drive is cross platform.

Expan Drive


Transmit is Mac only, and connects to cloud services, like Amazon S3, Google Drive, Dropbox, Microsoft Azure, and Rackspace Cloud Files. You can upload, download, and manage files very easily.


meta learning

Meta-learning, or learning to learn, is the science of systematically observing how different learning approaches perform and then learning from this experience, or meta-data, to learn new tasks much faster than otherwise possible.


How to be Good Writer

Be yourself, talk directly to the reader, be funny, be human, be a tiny bit clever--and you may even surprise yourself with what a good writer you are. Trust yourself, and trust simplicity. — Jeff Wignall, Stratford, CT


Art Practice

I also think the most important part of a practice is to keep the work coming. The keep the channel open.

I have been making art for about 25 years. I still don't know what I am doing.

I edit the work to death. Then realise I have been strangling it. So I open up and do broader work again. Then I start editing the work to death again. It's been a cycle for me.

I want to create work freely without censoring my output. And over time work out where the real work is. What the best thread was.

online Business

Art of Digital marketing

I run a small digital marketing agency which has kept me afloat the last 3 years. I've worked for dozens of businesses. I have been running Google Ads Accounts, Facebook Ad Accounts, and writing and developing SEO based websites.

I didn't' actually set out to work in online marketing. I set out to master online marketing to do my own thing. But I wound up working for business. it took me many years to learn the art of modern marketing. I'm still learning.

I am writing now to help others learn the art. In a nutshell online marketing entails: 


Flow, happiness and creativity

I am creating a life that flows in quiet.

My last 5 years have been my most difficult. It's been bumpy. I  understand our personal difficulties as opportunities we co-create with others to grow. Our difficulties are the way.

I had to learn to get out of my own way. To surrender and let go of trying, straining, and expecting.

I have learnt the wonders of effortless action. When you let go of  trying situations and events turn up in surprising ways. Life happens. And it's easy. I know that seems like a contradiction. But it works. The easy we are the easier life is. Our personal circumstances reflect the way we're being. Life also reflects where our attention is.

Personal growth involves understanding our creativity in daily life. Examining our ideas and beliefs and how they materialise for us in our life events.


On Being

Questions are powerful things.

Perhaps the ultimate question to ask ourselves, is what do we want to be?

I used to ask myself what do I want to do. But being is a whole other ballgame. You can live what you decide you want to be. And how can we change our selves? We imagine the self we want to be, then we simply be it each day.



You’re Free, But You’re Not Really Free. Chances are if you’re a freelancer, you aspire to doing stuff completely on your own.

Why I’ll Never F****** Freelance Ever Again


Man with Shoes, 2008



A 1990 meta-analysis (a study of studies), Age Differences in Loneliness: A Meta-Analysis, found that loneliness was highest among young adults, declined over midlife, and increased modestly in old age..

22 percent of millennials say they have “no friends” Millennials, also known as Generation Y, are those with birth years from the early 80's to early 2000s. Millennials are also known as Generation Y — the demographic cohort following Generation X and preceding Generation Z.



Lions, Tigers And F*ckboys: 7 Reasons To Walk Your Own Path After A Breakup

Whether you like it or not, it's time to rewrite your future. So, sharpen your pencil and set new goals: read, work harder, wake up earlier, self-motivate, advance yourself for you.

Meditation Apps

Meditation apps like Headspace and Calm are helping people relax. What makes the voices they use — now including Matthew McConaughey’s — so hypnotizing?

The Voice That Puts You in the Zone



Take it easy with relaxed focused action.

cognitive well-being

This is What Your Overactive Brain Needs to Get a Good Night’s Sleep

A Beginner's Guide to the End: Practical Advice for Living Life and Facing Death

Why You Need to Make a 'When I Die' File—Before It's Too Late


I've discovered the wonders of lavender, which lowers your blood pressure, heart rate, and skin temperature. Its smell has a powerful and immediate impact on emotion and mood, given the proximity of the olfactory nerve (which contains the sensory nerve fibers relating to smell) to the brain.

nut milks

Nut milks, like almond, are full of magnesium. Magnesium helps reduce levels of the stress hormone cortisol and calm the nervous system.

late Night Food

Eating acidic, spicy, or fatty foods before bed can actively stimulate the brain.


Melatonin, the hormone that helps regulate sleep, is released into the bloodstream by the pineal gland. But darkness triggers the gland to start working, and it gets confused by the blue light that most screens emit.

Stop looking at all your devices’ screens for at least an hour before you hit the hay.


Every child is an artist. The problem is how to remain an artist once we grow up.. ― Pablo Picasso


Cottesloe beach



From Middle English ethe (“not difficult, easy”). From Old English ēaþe, īeþe (“easy, smooth, not difficult”). —


Taoism, or Daoism

Taoism, or Daoism, is a philosophical or religious tradition of Chinese origin which emphasizes living in harmony with the Tao.

Album of 18 Daoist Paintings - Zhang Lu (1464–1538) Depiction of the Daoist immortal Zhang Guolao Early 16th century Ink and light colors on gold-flecked paper; album leaf.

Depiction of an ocean

Depiction of an ocean

The Green Goat Immortal

The Green Goat Immortal

Depiction of the Daoist immortal Zhang Guolao.

Depiction of the Daoist immortal Zhang Guolao.

Wang Bi (226—249 C.E.)

This post source is "Wang Bi (Wang Pi), styled Fusi, who is regarded as one of the most important interpreters of the classical Chinese texts known as the Daodejing (Tao Te Ching) and the Yijing (I Ching)," by Ronnie Littlejohn, The Internet Encyclopedia of Philosophy,

I'm recently fascinated by The Dao — this is where things come from.

The Real

The Daoist concept of ziran (usually translated as “spontaneity” or “naturalness”) is interpreted by Wang Bi to mean “the real.

The Dao

“It is spoken of as ‘Dao’ insofar as there is thus something [for things] to come from.

The Dao — this is where things come from.

The dao is Non-Being. Dao is not an agent. It does not have a will.

The Dao moves spontaneously and accomplishes its tasks.

The Dao moves spontaneously and accomplishes its tasks.

Words are inadequate for the expression of truth

For Wang, this means that the dao lies beyond language

The dao - The Non-Being has neither form, nor shadow; it conforms completely to what surrounds it….Its form is invisible: it is the Supreme Being.

Wang Bi (Wang Pi), styled Fusi, is regarded as one of the most important interpreters of the classical Chinese texts known as the Daodejing (Tao Te Ching)

The One

according to which the dao gives birth to One, One gives birth to two, two to three, and three to the ten thousand things. Yet Wang does not believe that the One is a being. On the contrary, it is the mysterious center of things, like the hub of a wheel. The dao is Non-Being. Dao is not an agent. It does not have a will. To say that it lies at the “beginning” is not to make a temporal statement, but a metaphysical one.

wuwei (effortless action)

the sage remains in the midst of human affairs, he accomplishes things by taking no unnatural action

Wang is clear that this does not mean that the sage “folds his arms and sits in silence in the midst of some mountain forest. To such a sage, all life transformations are the same and one must not impose value judgments on them.

In making decisions, the sage should have “no deliberate mind of his own” (wuxin) but instead should respond to life events spontaneously without any discrimination

The sage’s wuwei is not a strategy to diminish desire; it is evidence of the absence of desire -- emptiness, or Non-Being.

In Wang’s view, Confucius was such a sage because his life had broadened the dao. (Analects 15.29) Such interpretations created fertile ground in which Buddhism could take root, thereby entering the Chinese intellectual stream through Daoism.



Lao Tzu

Stop thinking and end your problems — Lao Tzu

Lao Tzu (a contemporary of Confucius) whose name literally means "Old Master" was an ancient Chinese philosopher and writer. He is the reputed author of the Tao Te Ching,he founder of philosophical Taoism.


Burn Off

Some NSW local property owners get together each year for burn off and mulled wine.



One reason children are capable of joy is because they take almost nothing for granted. ― William B. Irvine

Undeniable success is when you master activities and emotions whilst helping others. ― Derek Sivers

The difference between successful people and really successful people is that really successful people say no to almost everything ― Warren Buffett


What I'm reading Today

Thirty Years of ProjectsSeth Godin

16 PersonalitiesI'm an Advocate

Hell Yeah or NoDerek Silvers

A Guide to the Good LifeDerek Silvers

How Artists Use TwitterDerek Silvers